Q4 2020 UK Android Racing Games Performance: A Sensor Tower Summary

The final quarter of 2020 saw a bustling activity in the UK's Android racing game market, with some titles showing notable trends in downloads, revenue, and weekly active users (WAUs).

Zynga's CSR 2 Realistic Drag Racing, released in mid-2016, saw a steady increase in revenue throughout Q4, peaking at around $48K in the week of December 21. Downloads followed a similar upward trajectory, ending the year with over 7K downloads in the last week of December, while WAUs rose to over 32K.

Nintendo's Mario Kart Tour, which debuted in September 2019, experienced fluctuating revenue, with a noteworthy spike mid-October at $33K, before stabilizing around $25K by year-end. The game's downloads reached their zenith at nearly 15K in early October, gradually decreasing to just over 10K by December's end. WAUs reflected a slight decline over the quarter, yet finished strong with over 80K active users in the last week.

The long-standing Real Racing 3 by ELECTRONIC ARTS showed resilience in revenue, especially towards the year's end, hitting a high of $17K in the week leading up to Christmas. Downloads exhibited a consistent increase, with a peak of over 6.5K in the penultimate week of December. The WAUs also saw a gradual rise, culminating in over 37K active users in the final week of 2020.

ELECTRONIC ARTS' Need for Speed™ No Limits, with a release date in September 2015, presented a varied revenue pattern, with a drop in early November to $7.9K, followed by a recovery to just under $11K by year's end. Downloads showed an overall increase, notably jumping to over 6K in the last week of December. WAUs peaked in late December at over 26K.

Lastly, Asphalt 9: Legends by Gameloft SE, launched in July 2018, had a mixed bag in terms of revenue but managed to reach over $12K in the week before Christmas. The game's downloads remained relatively stable, with a slight uptick to over 7K in the third week of December. WAUs demonstrated a steady increase, finishing the quarter with nearly 15K active users.

For a more detailed analysis and additional insights, Sensor Tower's platform remains the go-to resource for app performance data.